Sunday, June 27, 2010

Yet another weird pricing....

This is even weirder than my KFC find from last year:
This is from Cafe Vittoria, a pizzeria available at Yemeksepeti, the Turkish online food delivery portal.
Following my friend Eren's advice, I should give them a call and just ask them why they do that, as neither me nor The Undercover Economist (aka Tim Hartford) has a satisfactory explanation. Doing so will also hone my journalistic skills, as I am hoping to do more journalistic (rather than op/ed or analytical) stuff for the Hurriyet Daily News & Economic Review in the future.

While I am at it, maybe I should also ask them is there is anyone who actually orders 18 chicken wings direct from the menu for 24 liras rather than ordering 3 6-packs for 18 liras...

BTW, if you have an explanation for this scheme, by all means, please share it with me, preferably as a comment to the post so that others can see it as well.

1 comment:

evren said...

I see this as a schema to increase consumption, the same as buy three get one free deal while you need only one dish washing liquid that lasts you a month. In this case: you see the odd pricing and quickly realize that ordering three 6-wing packages is more economical. Where does game theory come into play? You think you are outsmarting the retailer while the retailer knows that you think you are outsmarting him by devising this clever schema of odd pricing to confuse you.